Industrial Loft Designer Show Duplex

Industrial Loft Designer Show Duplex
Pernille Lind Studio was appointed to work on the interior design, styling and curation of the main 560 sq.m. ‘show duplex unit’ a luxury residential development.

The aim of the project was to create the opposite of a typical show apartment, and instead create a living, occupied family home, one which complemented its cool, masculine architecture with warmth and comfort. With the opportunity to work with unusually generous spaces, our challenge was to consider how a family may live in such a home.

The solution was to provide a series of flexible zones, smaller areas for private escapism and quiet moments, and larger ones for family gatherings and social entertainment. When used in conjunction these zones offer an adaptable, contemporary home for a modern family. It was important to create an air of personality and locality in this home to entice and familiarise the prospective buyer.

For inspiration we looked first to Thailand’s own abundantly rich cultural heritage, punctuating the spaces with subtle local references and nods to the building’s context found throughout Bangkok’s antique markets. Secondly, we looked further afield, sourcing key vintage pieces from the likes of Scandinavia and Europe, to complement our bespoke-made furnishings. We sourced artwork from contemporary young artists based in the US and the UK, and from Thai photographers who depict the local context in it’s past and present.

The aim was to create the home of a well travelled, worldly local. The result is an eclectic mix of styles and eras with a focus on warm, natural materials. Furnishings are predominantly in wood, with bamboo blinds and generous amounts of indoor plants, accompanied by a fabric palette of subtle tones of caramel, sand, blues and gold.



36 Customized Residential Duplex Units 2 Units per Floor
28 Storeys, 7 Meters Floor to Ceiling Height
Tenure: Freehold


Residence Types

Small Show Unit: 453.28 sq.m. 160 million THB
Large Show Unit: 562.35 sq.m. 170 million THB
We can Combine two Show Units: 1,015.63 sq.m. 330 million THB
Ground Floor: Main Lobby, Library and Garden
2nd-9th Floor: Parking (209 Cars)
10th-27th Floor: Residences
28th Floor: infinity-edged lap pool with stunning views of the Chaopraya River and beyond, a children’s pool, professional Fitness Center, Steam Room, Communal Kitchen, Garden and Multi-purpose.


There are two residential units on each floor. Each unit has a private lift lobby leading directly to a sheltered welcome terrace. Ceiling heights are 7 metres throughout.



Perfectly located with easy access to central Bangkok and numerous surrounding amenities, the project is finished and ready to view now.

This unique property combines the true sense of home and condo living, natural wind flow and green area with expansive views of Chaopraya River and the city. Connecting you and your family to the nature in the heart of Sathorn.



Large Show Unit: 562.35 sq.m. 170,000,000 Thai Baht